Increasing your conversion rate for a high sales volume is crucial. Conversion rate refers to how fast visitors take action when they visit your page. With many competitors to beat and a financial plan with a high projected value in revenue, how do you increase your business’ conversion rate?
A/B Testing
For conversion optimization, you need to carry out all possible tests on your site. Experimentation will help you mitigate risks while allowing you the chance to explore and innovate new opportunities.
A/B Testing, also called Split Testing refers to the technique used to increase your website’s conversion rate. In other words, it determines how fast you turn visitors into customers. Take headlines for example: if you have two headlines for the same content and you can’t pick which one to run, an A/B split test helps you determine the headline that works better.
Website loading speeds
How fast does your website load up? If your site has a second-long delay, you will have an increase in the bounce rates. This directly lowers your site’s conversion rate.
User-friendly website
Your home page should out your business. Visitors don’t have the time to look at 5 or more pages to understand what you do or to find the checkout cart. Your homepage also needs to be simple, and the navigation should be easy both for PCs and mobile.
Use a short landing page and keep the Live Chat feature active. Also, avoid Captcha and stop using many social sharing buttons. A phone number increases your users’ experience on your site.
Use a compelling value proposition
In corporate and small business advertising, value proposition is what you have in store for the customer. The secret to high conversion rate lies in determining why customers should buy from you and not any other shop. For value proposition, differentiate yourself from your competitors’ offers and match your competition.
Finally, let your customer’s checkout as guests, include a PayPal payment option, and add a trust seal. Finally, you should reduce the fields in the feedback forms.
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