Top 3 Content Curation Tools

Content sells but, there is a catch; you need the right content. You may not match up to site like Buzz Feed at first, but you just need to think in that direction. To get there, carve out time to find, curate, and share the content. With limited time to create relevant content, content curation tools will fast-track the process. This, therefore, means that you need to include this in your digital marketing strategy.

What is content curation? It is the process of filtering through theme-specific content from different online sources in a bid to find the best content you can share with your audience. You have to collect, sort, choose the most relevant data, share insights, and then publish.

The best content curation tools

1.       Curata

To curate your blog and share content, you will need Curata. This software discovers, organizes, and shares relevant content for your business. It is smart as it is powered by a natural language processing technology to understand your content’s taste over time. It delivers relevant content automatically. You can filter content from blogs, websites, and social media platforms.

2.       Storify

As the name suggests, this tool is all about stories. If you miss storied content, you can use Storify to access it. The software has storied content in summary form. You can use it to get stories from Facebook updates, tweets, or Instagram stories among others.

3.       Scoop.it

This tool allows you to follow the experts in your field. You can use it to create boards on your topics of interest and then add related content to the created boards. You can also identify people who add great content using this tool as well.

Conclusion

The secret is out, to attract as many followers as your competitors and to reach a wider audience, you have to churn out high quality, relevant and useful content. Content curation tools will help you find and share that content.

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Disruptors event, London: the business of risk-taking

Guests to the evening event on Thursday, 1 February 2018, 5.30pm-8.30pm, will hear from a number of entrepreneurs on how their business broke the mould, and the challenges they’ve faced. There will also be an opportunity......read more

Social Media Management Tips To Help You Rack More Followers and Revenue

Can you beat your competitors' marketing, gaining followers and increasing their sales by the hour on social media? The obvious answer to this question is, yes. However, do you have what it takes to be as good? Do you think you are good enough? Answering these questions is important as it directly relates to the social media marketing strategies you’ve put in place. Small business marketing is fruitful only if you invest your resources in the best social media experts.

So, what should you and your team focus on for your social media marketing success?

• Attract your audience’s attention

As a content creator and a social media marketer, you have to create content that hasn’t been seen before to attract attention and to keep your followers hooked.

For this, you need to create massively unique and valuable content which will help you earn more loyalty from your audience and to grow your brand’s presence.

• Go for a steal

Do you want to scale that social marketing strategy from scratch? Look at what the big boys are doing. With the knowledge gained, you will garner more power, and you can then bring out the big guns.

• Don’t suck on six social media platforms

Where is your audience? Just because Twitter, Facebook, or Instagram is the big thing doesn’t mean that you should market there. You may have your audience tucked into one or three social media platforms. The platforms don’t have to be big; the audience has to be.

• Be flexible

The marketing that worked a few months back may not work today. Be on your toes, research what works and be agile. Be ready to maneuver the curveballs and to update your marketing strategy. You also need to know where to find answers. There are specific tools for all digital marketing strategies.

Final thoughts

Don’t stretch your budget as it may not be sustainable and, always track and focus on the results; not the cool but what works. In the end, all that matters is a strategy that brings in the highest returns.

If you think digital marketing strategy may be right for you, visit this website to learn more.

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The Contribution Of Marketing Agencies In London For Business Growth

The marketing and advertising industry in London has expanded greatly in the recent years and numerous companies have come up to cater to the needs of a fast growing and changing market. Business firms, both offline and online seek professional support to take their businesses to higher levels of success. Every marketing agency in London makes use of unique custom techniques to meet the needs of their clients. Since the needs of every business organization is different, it is necessary to provide them with solutions that are apt for their individual needs. The marketing agencies in London can offer them the best solutions that not only guarantee high investment returns for the present but also ensure substantial future growth.

Challenges of modern day advertising

The goal of any business organization is to reach out to a wider audience and increase their profit margins to a significant level. To do this, it is extremely important to come up with effective advertising strategies. However, this is easier said than done nowadays as most consumers are resistant to such appeals from various business firms. People are bombarded with adverts all the time nowadays and so they often ignore ads they find mundane and commonplace. Due to this reason, it is necessary to come up with ads that are unique and establish a strong emotional connection with the target consumers.

The advertising agencies in London can carry out detailed market research and use such input to come up with result driven ads for their clients. In this way, the advertising firms in London play a crucial role in the growth of business in this part of the world.

If you think digital marketing strategy may be right for you, visit this website to learn more.

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5 Quick Tips To Create A Killer Digital Marketing Strategy

Let’s cut the fluff and get straight to the point. You want to boost your online sales, for which you need a killer digital marketing strategy.

After scribbling few of promotional ideas, you’re now lost in the how’s and what’s, wishing for some help. And that’s why we’re here for!

Here are 5 quick to create a cost-effective digital marketing strategy that converts big:

1.    Leverage big data- Make any and every decision based on facts and figures. This will eliminate the room for any possible error, somewhat eliminating the need for A/B testing. It will save you time, as well as money.

2.    Optimize website for search engines- Do keyword research. Sprinkle relevant keywords on your website, in webpages and Meta tags. Keep the structure of your website (HTML, CSS, and JavaScript) clean and minified. Make navigation easy.

3.    Start blogging- Produce high-quality and consistent blog articles. Go for long-form contents; they are loved by search engines. Blogging not only helps improve the crawling rate of your website but also engages your target audience.

4.    Make videos- Next, to blog, videos are the most popular content type, growing by seamless margin every passing month. Create instruction, promotional and interesting videos distribute them in right channels and attract target audience easily.

5.    Get on social media- You already know the relevance of social media platforms. You can easily find your audience on the likes of Facebook, Twitter and more. Get on these platforms, use right message and effectively attract, engage, convert and delight them.

These are 5 quick tips to a killer digital marketing strategy that not only will convert big but also won’t cost you a fortune.

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5 Ways Small Businesses Can Make The Most Of Their Advertisement Budget

Just because you’re paying for it doesn’t necessarily mean the rewards will be high. This is a simple mantra that many need to understand about online advertisement. PPC and other promotional methodologies are much more than just about displaying your ads and grabbing eye-balls. If lagging in planning and a right approach, the investment can deliver poor ROI. In fact, this is what happens with majority of small companies who follow DIY steps.

If you’re in the same spot, here are 5 ways to the make the most of small business advertising budget (i.e. high sales):

1. Know your target audience- Be very clear on whom you are targeting, what are they looking for, and how exactly you can engage and convert them.
2. Use location targeting- The key is to segment your campaign and target a very specific group. So instead of trying to reach your audience across the country or state, be limited to your city.
3. Optimize your landing page- Make it easily navigable with interesting contents. Use videos and images cleverly. And most importantly, be smart and consistent with your CTA buttons.
4. Use negative keywords- To ensure you drive relevant audience to your website, make proper use of negative keywords.
5. Be unique and awesome- Make advertisement campaigns that are different from that of your competitors’. Follow their suite, personalize it with your own ideas and beat them in their own game.

These are 5 simple ways how small businesses can develop a killer advertisement strategy and make use of their budget optimally.

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How To Increase The Conversion Rate Of Your Online Business

Increasing your conversion rate for a high sales volume is crucial. Conversion rate refers to how fast visitors take action when they visit your page. With many competitors to beat and a financial plan with a high projected value in revenue, how do you increase your business’ conversion rate?

A/B Testing

For conversion optimization, you need to carry out all possible tests on your site. Experimentation will help you mitigate risks while allowing you the chance to explore and innovate new opportunities.

A/B Testing, also called Split Testing refers to the technique used to increase your website’s conversion rate. In other words, it determines how fast you turn visitors into customers. Take headlines for example: if you have two headlines for the same content and you can’t pick which one to run, an A/B split test helps you determine the headline that works better.

Website loading speeds

How fast does your website load up? If your site has a second-long delay, you will have an increase in the bounce rates. This directly lowers your site’s conversion rate.

User-friendly website

Your home page should out your business. Visitors don’t have the time to look at 5 or more pages to understand what you do or to find the checkout cart. Your homepage also needs to be simple, and the navigation should be easy both for PCs and mobile.

Use a short landing page and keep the Live Chat feature active. Also, avoid Captcha and stop using many social sharing buttons. A phone number increases your users’ experience on your site.

Use a compelling value proposition

In corporate and small business advertising, value proposition is what you have in store for the customer. The secret to high conversion rate lies in determining why customers should buy from you and not any other shop. For value proposition, differentiate yourself from your competitors’ offers and match your competition.

Finally, let your customer’s checkout as guests, include a PayPal payment option, and add a trust seal. Finally, you should reduce the fields in the feedback forms.

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